What if the Only Website Ever Needed for Travel Bookings was Google

Google is positioning itself as the only website you need for anything, including finding a place to stay. Let me explain with a bit of history. HISTORY OF GOOGLE HOTEL ADS […]

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Revenue Management: How to Use Data to Impact Your Bottom Line

Data analysis is increasingly becoming the game-changer in enhancing revenue management strategy, so it’s never been more important to harness its power in helping you price wisely.

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Invest in PMS Technology to Drive Value Generation

With a next generation PMS at the core of the property’s entire ecosystem, hoteliers can expect to increase revenue and guest satisfaction in tandem with continued innovation.

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Hotels Can Take Advantage of Facebook’s New Appointment Booking Tool

While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.

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Five Make or Break Moments in the Guest Experience

Guest satisfaction is the name of the game in the hospitality industry. Make sure you’re ready for these key moments, so you make (not break) their experience at your property.

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Which Hotel Marketing Mix Best Suits Your Property?

Your property doesn’t only have one unique hotel marketing mix, but in fact has as many different marketing mix options as you have different market segments to target.

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April Occupancy Surge Can’t Stop MENA Hotels GOPPAR Drop

Occupancy levels at hotels in the Middle East & North Africa surged to 78.2 percent in April, but it was not enough to prevent profit levels falling for an eighth consecutive month

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A PMS Can Transform How You Look at Front Office Technology

To understand how a PMS truly allows front desk staff to improve on their operational efficiency, we will have to break this down into several aspects of their day-to-day tasks.

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Hotel Blogging Best Practices 2019 (Part 1)

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. NB: This is an article from Screenpilot […]

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How To Tackle Facebook Ads in 5 Easy Steps

Social media can be intimidating. Between constant updates and trending something or others, it’s a lot to handle. But, when used correctly, platforms like Facebook can be an incredibly effective tool.

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