The Ever Evolving Roles and Marketing and Revenue Management

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

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How to Effectively Use Hotel Email Marketing in 2024

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy

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The Value of Structured Guest Data in Enhancing Hotel Operations

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

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The Strategic Advantage of a Unified Guest Profile in Your PMS

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

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5 Hotel Digital Marketing Strategies to Boost Direct Bookings

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

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B2B Hotel Marketing Strategies for Building Brand Loyalty

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

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No One Has the Right Incentive to Drive Direct Bookings

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

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How to Manage Your Hotel’s Online Reputation

We explore the importance of hotel reputation management, proactive improvement measures, the crucial role of SEO, and online reputation tools

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3 Ways to Break Down Data Silos at Your Hotel

Determining the accuracy of your data when it’s squirreled away in silos becomes more difficult. Data silos also pose a security risk

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red cross over a mobile phone illustrating third party cookie deprecation in 2024

Cookie Deprecation in 2024: What Marketers Need to Know

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

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