For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

To improve hotels staff productivity and guest satisfaction, we have added a new set of tools focused on process automation and refinement of AI interaction

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

With these considerations in mind, the challenge lies in harnessing the benefits of automation without neglecting authentic guest communication

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

By recognising limitations and embracing digital transformation, hotels can unlock new revenue streams and improve guest experiences

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings