Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings

Whether aiming to boost revenue or enhance operational efficiency, understanding these approaches empowers you to make informed decisions that drive success

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition

Take your new found incremental revenue and calculate using the right multiplier how much you can borrow against your considerable additional equity

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media