Up until now, data science has been focused on hotels’ main product: the guestrooms. But it’s starting to move into other areas, such as F&B and meetings.

Metasearch is popular for hotels because bookings are non-commissionable direct bookings. The CPC model levels the field, so independents and smaller properties can bid alongside larger hotels

Guest experience has a direct impact on your hotel revenue. Apart from helping you with an increased sales volume, it also assists you in lowering marketing costs.

it may not be possible to determine the exact ROI on the time and money spent towards your hotel’s social media marketing, the numerous benefits of an active presence outweigh any cost.

Everyday WhatsApp grows its 1.5 billion monthly users mark. That’s a lot of customers – potential and current – to hone and grow. But, how do you covert this opportunity […]

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

From 2007 to 2017, the hotels in the poor-performing sample achieved a RevPAR compound annual growth rate of just 0.7 percent. Compared to 2.5 percent for all hotels in the STR national sample.

From staffing to daily operations, revenue optimization to guest service and the pressure to remain ahead of industry technologies and trends, hoteliers have their work cut out for them

More than one-third of online hotel reviews are phony, new research suggests. The study of fake hotel reviews also shows that you’re more likely to be fooled in some American cities than others

Are you ready to take your website to the next level but don’t have a strategy? Hold off on the PPC campaigns! Let’s focus on what really matters.