Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

The budget exercise is one that we commonly dislike because it is so long and people are often discouraged because they do not see their department getting more resources.

Airbnb has grown rapidly, and is largely due to its unconventional inspirational and innovative marketing strategies. This is the result of in-depth analysis of the market and ingenuity (creativity).

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.