For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.

After all the hand-wringing hotel executives did when Airbnb first hit the marketplace, I think it’s time to stop worrying. We need to embrace it for what it is: It’s not a disruptor. It’s an augmenter.

Aside from a wedding section on your website, there simply weren’t a lot of digital marketing tactics to identify and target brides and grooms shopping in your local market, but times have changed.

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.

To stay ahead of the curve in the competitive group business market, hotel management companies must track how properties are performing today, while watching for opportunities in the future.

Change management has become a hot topic across all industries and nations. The field of revenue management in particular is at a critical moment of transformation.

We strongly believe that hospitality can be a powerful guardian of culture, promoting ‘real’ high-touch and making sure that DeepMind will not go on a holiday instead of us.

Opening a new hotel is both stressful and exciting. Take advantage of the pre-opening phase to establish a thoughtful and detailed revenue management strategy that will secure your success.

Customers are already making choices based on a desire to have an ‘alternative product’ and the days when your options will have an effect on your revenue strategy are right around the corner