We have seen hoteliers using reviews to appeal to or respond to the next traveler who may be reading reviews. This puts the original guest to the side

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

The term “eatertainment” blends “eating” and “entertainment” to describe a dining experience that goes beyond simply enjoying food

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game