How To Think About Upselling: Guest Engagement, Intelligence, and ROI
Some properties still view upselling through a traditional lens – using the same well-worn tactics that have been around for, well, forever. But upselling has evolved, namely in technology.
How to Grow Your Direct Bookings to Improve Your Bottom Line
It’s okay to lean on OTAs to fluff out your bookings every now and again, but your focus should be on securing and maintaining a consistent flow of direct bookings.
Google Signals Its Vacation Rental Ambitions
Google is making a push to professionalize and increase its portfolio of vacation rental offerings, and that means enlisting property managers, and entering into new partnerships.
Encourage Direct Bookings Through a Positive User Experience
There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.
Killer Customer Service: Does Your Tech Provider Really Care?
Killer customer service isn’t impossible to find; it simply requires a company that has made a core commitment to providing it across all aspects of the company.
In Europe, Driving F&B Margins a Game of Inches
There was a time when food and beverage within the hotel space was viewed as a necessary evil. Hotel guests were lucky if they awoke to a continental breakfast and […]
Top 5 Hotel Room Pricing Strategies Every Hotel Owner Must Know
Determining the right hotel room rate is not easy. This whole game of hotel room pricing strategy becomes quite complex as you need to consider several factors that impact your room pricing
How Many Rooms Is Too Many? Per-capita Demand and the US Hotel Cycle
Whenever the next recession does hit, per-capita demand is likely to decline modestly, recover quickly, and exceed the prior peak in relatively short order.
The Simple Google Analytics Guide for Hoteliers
Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings
Negative RevPAR, Expense Uptick Pulls Profit Down in Mainland Europe
Mainland Europe hotels have seen better months. A 5.0% decline in average room rate dropped RevPAR 3.2% in July, and with total revenue not faring better, GOPPAR was down 9.4% YOY,
