We are continuing our 6 part series on How to Choose a New PMS. Over the course of the 6 episodes we will explore the following: What is the role […]

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

Inventory, the number of rooms available to distribute or sell across channels, is the most important aspect of your hotel business. NB: This is an article from Hotelminder With an […]

Among the four categories where hotels achieved increases in both occupancy and ADR, the GOP increase was greatest when occupancy contributed to more than 60 percent of the RevPAR growth

The future of travel will be more secure, faster, and hopefully less fragmented as the industry begins to embrace blockchain and leave its fragmented past behind, creating an optimized infrastructure.

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

Your boutique hotel marketing plan should be a constantly evolving piece of your marketing mix. Keep your audience, seasonality, and goals in mind to get the most out of your plan.

By moving to a customer-centered set of measures, where the overall guest spend is more important than spend in any single outlet, you can embark on the path to Total Revenue Management.

Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.

Depending on how much a company wants to control its T&E the optimal value from a dynamic pricing program comes when the traveler pays attention to events at his or her destination.