3 Ways to Tackle Rate Disparity with Wholesalers
Rogue rates or violations of parity are hard to track, especially in wholesaler relationships. This is because many wholesalers are selling contracted rates to uncontracted OTAs, resulting in revenue loss. […]
New Year Resolutions for Independent Hoteliers
So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]
Social Media Posts to Delight Thanksgiving Travelers
Thanksgiving kicks off the busiest travel season for Americans. With all of the retail brands vying for the attention of shoppers, it can be incredibly hard to break through the […]
Expedia Tells Hotels Adding Resort Fees Will Lower Listings on Its Pages
As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]
How to Set Up Your Hotel Email Marketing in Simple Steps
No matter your industry, email marketing is a powerful strategy that can deliver super high ROI. Some experts estimate that you can earn $38 in new business for every $1 spent on […]
Designing a Hotel Loyalty Program: Part 1
Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. NB: This is an article from Cendyn To […]
CRM: Fact vs. Fiction
Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]
Instagram Series Part 1: The Power Of Instagram Stories
The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. NB: This is an article from Screenpilot What has been consistently important in […]
Is Metasearch Advertising Worth It?
When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]
How TripAdvisor Keeps Fake Reviews in Check
They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]
