August marked the 12th consecutive month of profit decline at hotels in the Middle East & North Africa, as profit per room fell by 7.0% year-over-year to $58.06.

Effective revenue management requires a multi-faceted approach. Here are seven revenue-management tips that can go a long way towards helping you to optimize your strategy.

You will measure the efficacy of individual campaigns through other engagement metrics, but when looking to understand your email marketing long term, understanding these three metrics is vital.

It can be frustrating to manage your hotel’s social media profiles with a fresh, innovative mindset day after day. So what can you do? Conducting a self-audit is a good starting point.

Some PMS technologies will claim to offer some or all of these integrations, but with an open API, hotels can choose exactly which version of technology they prefer and access this in minutes.

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Forecasting and why it is an important aspect of your Revenue Management strategy. […]

Content should be treated as an asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business.

Social media is not only free to use but also provides a platform for you to be authentic, share your brand, build a following, and engage with your guests and potential guests!

There is no doubt at this point that an influencer can help your brand. But, how do we measure the campaign/partnership’s results and the boost they brought to your brand’s online presence?