I expect that in 10 years from now, each hotel has a data manager and the position will be as important for the success of a hotel like the revenue manager position is today.

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential […]

As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. NB: This is an article from Koddi Recently, we […]

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?

Imagine running a hotel with no reviews. Guests come and go, no reviews recorded anywhere! You don’t know how they feel about the stay. What are they going to say to people about your property?

Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. NB: […]

A digital marketing report is directional. It’s not gospel. If you report on digital marketing in a vacuum, without the proper context, you could be steering your ship in the wrong direction.

Hoteliers cannot leave budget decisions up to gut feelings or even past experiences. Analytics and numbers must be combined with a strong vision and understanding of where the industry is headed

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]

Past bookings or brand loyalty does not influence where travelers start their research, nor does it impact the amount of time spent researching or the number of travel options considered.