Hoteliers seeking to optimize their distribution mix must examine the costs, profitability, and performance of each channel, with regard to business goals and customer segments

As temperatures drop and competition heats up, try to offer guests something a little different for Christmas to stand out. Aim to spread holiday joy to guests and you’re sure to win holiday bookings

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.

For hotels, the GOPPAR benchmarking metric bridges the gap between what your hotel makes and how much you’re putting into operations. You can use it to build a detailed hotel operational strategy.

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.

A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites, metasearch platforms, social media, internal docs, reports and systems.

Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.

Whether it’s time to make hay while the sun shines or to batten down the hatches when storm clouds are on the horizon, you’ll always be better prepared with total revenue forecasting.

With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.