Slashing rates across the board just because your bookings pickup is soft is like noticing one tire is low and deflating the other three to even it out

While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face

Integrating diverse hotel systems with unique data structures is more complex than expected; requirements change and costs escalate quickly

Good data management uncovers revenue opportunities and separates thriving properties from those barely surviving

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

Until leadership not only understands the revenue problem but agrees it’s the hotel’s problem, no tool, strategy, or pricing model will move the needle

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

Don’t simply hope for guest reviews based on goodwill alone. A proactive approach, offering a gentle nudge, is often necessary to encourage reviews

An AI concierge can transform hospitality by jump-starting the guest experience, increase operational efficiency and unlock new revenue streams