When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

Data analytics facilitates the implementation of hotel dynamic pricing based on various factors such as time of booking, room type, season and segment

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

We delve into how AI will revolutionize the hotel sector, transforming everything from personalized guest experiences to operational efficiency

The guest of the future lies among the rise of much more granular segments, subsegments and micro-segments focused on guest unique needs and desires

By embracing these best practices, you can create a digital website masterpiece that dazzles and delights, leaving guests eager to embark on their adventure

This targeted approach allows hotels to forge meaningful connections with guests, crafting memorable stays that capitalize on the festive Easter atmosphere

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings