Revenue Management itself does not generate additional demand in the market, but it helps to manage existing demand in the best way and achieve the highest possible revenue share

With rare exceptions and no matter how beautiful one is, there is little special about a hotel. The product, aka hotel rooms, is unimportant. People remember what gets their attention and curiosity

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

It’s that time of the year for hoteliers to prepare for the forthcoming corporate contracting season. For independent hotels, we need to focus on our strategy

So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment

So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors

Airbnb will share data on a quarterly basis which will allow public authorities to better understand the development of short-term rental platforms, and will support evidence-based policy decisions

While some segments can evaporate in hours, your direct online segment is much more stable. If your share of direct business is below 10% of your bookings, you can be seriously harmed

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

Does your hotel sales team have everything to succeed? You’ve looked your sales strategy and put technology in place, but when it comes to hotel sales collateral, you could be coming up short