Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail

We will explore the implications of pricing strategies enabled by modern technologies and their potential risks in the context of antitrust regulations

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward

Personal interactions is increasingly hard to come by. In an industry grounded in hospitality and personalization, this approach seems counterintuitive

EU eIDAS II regulation presents a key moment for the hospitality industry. Embracing digital identity solutions could revolutionize the guest experience

It is understandable that hoteliers would push rate – their goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for

Following best practices and a well-thought-out revenue strategy is the only way to unlock the full potential of your property

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue