Some airports may make a business decision to offer free parking for a period. If you do so, you must ensure you position it appropriately, without devaluing your product

We’re clearly in unprecedented times. The past isn’t always the best indicator of future performance. Even so, it can be helpful to look at downturns and health events to get some baselines

SEO for hotel websites is a strategy, that is often overlooked in favour of paid strategies such as PPC ads or Metasearch campaigns. NB: This is an article from Bookassist […]

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

Whilst actual bookings are a stronger sign of consumer confidence, travel searches show an early sign of intent. These forward looking insights will hopefully help marketers shape their strategies

2020 will largely be remembered for the impact of COVID-19. From a metasearch perspective, it will also be remembered for the introduction and expansion of paid placement products

Early March we wrote about the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things have taken since then. We expected things to be bad, but this bad?

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]

The staggering global scale of the coronavirus pandemic makes it especially devastating, but the travel industry has rebounded from past crises and experts believe it will bounce back again