Although the battle between the hospitality giants merely scratches the surface, companies in the industry are harnessing data and technology to power change at an unprecedented speed

When looking at golf revenue, remember to stack it up against what the hotel is spending. Go beyond popular golf metrics like average rate per round (ARPR) or revenue per available round

Social listening can improve your social media performance and enhance your entire marketing strategy. Active social listening can help your marketing team make educated decisions

New data shows that across all Airbnb listings in London, just one per cent of the capital’s hosts were behind 15 per cent, or 7,440, of the properties listed.

The rush of the search engines to find their place in the world of social media says it better than anything else: The day of social media primacy is coming – if it’s not already here

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates

The shift from PAR to PAC requires that hotels seek talent that understands the analytics and strategic thinking that maximizes results in revenue forecasting and decision making

Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots

Hoteliers have an opportunity to maximize their strengths and create unique appeal to keep the short-term rental market from eating into their market share

If you have had difficulty locating a live ad on an metasearch publisher, do you know all the components necessary for proper coverage? Do displayed ads show correct rate to the customer?