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Why Machine Learning is Critical to Effective Upselling

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of […]

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Google Promoted Hotels Available on Mobile

Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]

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Turn Need Periods Into Brand Enhancing Opportunities

Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that don’t work against the property’s status as a luxury brand? […]

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An API First PMS is Integral to Your Property’s Success and Here’s Why

Choosing the right integrations for your property is not a black-or-white proposition. After all, different hotels have different business goals, markets and guest profiles. But choosing a deeper integration over […]

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5 Powerful Ideas To Create A Click Worthy Pre-Stay Email

A study from Cornell University’s School showed that encouraging consumers to savour an upcoming experience can make waiting time more pleasurable and can heighten the enjoyment of the actual experience. NB: This […]

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Independent Hotels can Learn from Big Brand Marketing

Independent Hotels can Learn from Big Brand Marketing

You have to know your competition to beat your competition. NB: This is an article from Cogwheel Marketing There has been a debate for years, if not decades, about which […]

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Increase Traffic with Our Local SEO for Hotels Guide

Search engine optimization gets written about as a very complex, intricate marketing concept which then creates a high expectation for the results SEO produces. The last thing we want to […]

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The Dating Game – Parking Revenue Seeks KPI Companionship

Let’s take a look at the key performance indicators you should know and use when optimizing your parking revenue. NB: This is an article from IDeaS What gets measured gets […]

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Inflight Connectivity to Unlock $30bn Ancillary Revenue

The future of the inflight connectivity industry is bright, with a growing number of airlines seeking to digitise their inflight experience in order to stay relevant. This demand is driving […]

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PODCAST: How to Choose a New PMS Episode 5 of 6

PODCAST: How to Choose a New PMS (Episode 5 of 6)

We are continuing our 6 part series on How to Choose a New PMS. Over the course of the 6 episodes we explore the following: What is the role of […]

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