If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content

While global flight searches and bookings are inevitably declining due to travel restrictions, our data shows a very subtle and gradual upward trend in both regional and international travel from Q3 2020

So, months after we first started to see the impact of the coronavirus, what are the signals that hotel bookings are really in recovery – and what may just be a false dawn?

A drop-off in demand related to COVID-19 has forced hotel closures, and asset managers advise what hotel owners and operators need to be looking at so they can survive this difficult environment

Some airports may make a business decision to offer free parking for a period. If you do so, you must ensure you position it appropriately, without devaluing your product

We’re clearly in unprecedented times. The past isn’t always the best indicator of future performance. Even so, it can be helpful to look at downturns and health events to get some baselines

SEO for hotel websites is a strategy, that is often overlooked in favour of paid strategies such as PPC ads or Metasearch campaigns. NB: This is an article from Bookassist […]

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

Whilst actual bookings are a stronger sign of consumer confidence, travel searches show an early sign of intent. These forward looking insights will hopefully help marketers shape their strategies

2020 will largely be remembered for the impact of COVID-19. From a metasearch perspective, it will also be remembered for the introduction and expansion of paid placement products