Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

Yet for all the challenges in distribution, immense possibility exists for hotels that take an imaginative omnichannel approach

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts