Rough 2019 Gives Way to Profit Burst for Mainland Europe Hotels
Profit per available room grew YOY for hotels in Mainland Europe during September and for the second time in 2019. After three consecutive months of YOY declines, GOPPAR increased by 3.9%

What is Rate Parity and Why It Is Important?
Rate Parity is most often a difficult and complicated thing to manage… While Rate Parity clauses are now illegal in most of Europe, and therefore can’t be required from OTAs anymore, […]
The Ultimate Hotel P&L: Start to Measure Customer Profitability
I know a lot of people have some confusion and a slight frustration when it comes to the financial information that’s available in a hotel and the way it’s presented. NB: […]
Email Marketing Best Practices for Hotels: Email Deliverability
We’re going to help you get your emails into inboxes, earn opens and lead to clicks and conversions. Here we explain how to manage email deliverability to make sure your lists are seeing your emails
5 Predictions for Airline Loyalty in 2020
It’s fair to say that airline loyalty is moving faster than ever before. More programs are making micro adjustments rather than waiting for the 10 year refresh.
Leveraging Your Front Desk Team after Implementing a New PMS
In this new world, PMS technology and humans work hand in hand, complementing each other and creating synergy that leads to efficiencies, enhanced customer service, and bigger profit margins
UK Hotels Q3 End on High Note with RevPAR and GOPPAR Gains
The third quarter ended on a positive note for UK hotels as profit per available room increased on a year-over-year basis for the second consecutive month
What Challenges Will You Face When Implementing a Revenue Strategy?
Implementing a solid revenue strategy comes with challenges, as we’re sure you’re aware! So, where do the challenges come from? Well they’re internal and external.

Tips on How to Market your Hotel on Instagram
It’s no surprise that hotels and travel brands are winning on Instagram. NB: This is an article from Staah With its core focus on sharing visually engaging photography, Instagram is […]
The Shelf-Life of a Negative Review
While we all know that this can have a negative impact on our future business, have you ever taken the time to really consider the shelf life of a low rated review