Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

It’s easy for hospitality marketers to take Facebook for granted. NB: This is an article from MDG Advertising The platform has been around for so long—more than 15 years now—and […]

Instagram is not only popular among the millennial, but is also a go-to platform for influencers, travelers, bloggers, online bookers, backpackers, social media lovers, et al., and thus being active on this channel can be hugely advantageous. NB: […]

Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. NB: This is an article from Cendyn To […]

Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]

As this decade quickly comes to an end, the entire hotel industry is bracing for disruption. What is needed now is vision, strategy, and guts. NB: This is an article […]

Rogue rates or violations of parity are hard to track, especially in wholesaler relationships. This is because many wholesalers are selling contracted rates to uncontracted OTAs, resulting in revenue loss. […]

So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]

Thanksgiving kicks off the busiest travel season for Americans. With all of the retail brands vying for the attention of shoppers, it can be incredibly hard to break through the […]

As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]