Hotel Supply and Demand will be Flipped: Are You Prepared to Capitalize?

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

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Why Flow-Through and Flex Analysis Will Be Key Post COVID-19

Though flow-through and flex are not top of mind for hoteliers during these times, when the world begins to right itself, measuring how much revenue is converted to profit will be of key importance

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Covid19 Initiatives to Support Hotels and Communities

Covid-19: Initiatives to Support Hotels and Communities

This is a slightly different podcast to normal as it will focus on two initiatives apaleo and GiftUp have devised to support hotels and communities during this crisis

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5 Evergreen Digital Areas to Focus on During the Downturn

Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future

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How is COVID-19 Affecting my Hotel Reputation? Three Tips to Stay in Control

If surveys are part of your guest experience management strategy, leverage this reputation tool to find out how clients felt during their stay: did they feel well informed?

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Email Tactics: Turn Today’s Website Visitors into Tomorrow’s Bookers

Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget

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SEO after Crisis: How FAQs will Boost your Visibility Online

Apart from FAQs helping your business address key information in times like these, it is a key SEO tactic to ensure that your website achieves visibility online and is voice optimized

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A Direct Booking Content Strategy During Covid-19

The marketing efforts you put in place now will keep you from having to slash rates to get ahead when travelers inevitably hit the road again. Your first focus: direct booking channels

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Singapore, Revitalising and Repurposing Hotels

Singapore hotel market outlook is expected to face turbulence on the back of the rocky global environment and the COVID-19 pandemic

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What can Independent Hotels do to Lower The Impact of Coronavirus?

We have been speaking to hotels, revenue management experts and members of the hotel tech industry to see what their suggestions are. This article contains some of the top ideas provided

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