It remains clear that summer recovery will be dominated by domestic travel, followed by intra regional travel. We will continue to share more insights

Hotel brands should focus on the “total distribution” concept, that is broadening from room only to a platform for guests to customize the complete journey

We look at critical metrics and trends that Revenue and Hotel Managers should pay attention to now, to be prepared for reopening and rate recovery strategy

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

Putting successful strategies in place, like upselling, can be a great resource to increase your revenue per booking, and mitigate losses

Your social media goals can be twofold: one group of posts to build and maintain brand awareness with another group targeted at inspired potential guests

The end of cookies and mobile identifiers affects all marketers, but hotel marketers may feel it more as only a minority of hotel guests are repeat visitors