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Understanding Google Analytics to Drive Direct Conversions

Understanding Google Analytics to Drive Direct Conversions

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

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How to Take Your Hotel Brand to the Next Level

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost […]

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Cognitive Biases Great for Survival, Not so Much for M&E Sales

Cognitive Biases: Great for Survival, Not so Much for M&E Sales

It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]

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13 Top Hotel Revenue Management Strategies to Adopt in 2020

Every year, you may be applying several strategies to increase your revenue. But, often some strategies work while some do not. NB: This is an article from eZee Absolute And […]

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The Best Market Mix During High and Low Occupancy

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]

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Navigating the Crossroads of Forecasting on Way to Greater Profitability

How’s that forecast coming along? It’s an age-old question in the hotel business, born of the need for regular updates on revenue projections and our tendency to procrastinate. NB: This […]

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SEO and PPC Differ, But They Should Work Together

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search […]

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To Forecast Demand You Need to Assume a Certain Price Path

To Forecast Demand You Need to Assume a Certain Price Path

The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. NB: This is an article from Pace Unconstrained demand is […]

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Third Quarter Profit Narrowing a Symptom of Global Revenue Slowdown

The third quarter wrapped in September and presented two different portraits of the United States and Europe in relation to hotel performance, according to data from HotStats. And with most […]

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In a Multichannel Environment, Only a Clean Rate Strategy will Survive

All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]

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