With so many locals and travelers searching online for things to do, digital advertising is the key to direct, advance, online bookings

Price-comparison websites are a significant source of such bookings, and new tools are making it easier for smaller hoteliers to ramp up their ad purchases

What might be next for hospitality, and what should its leaders consider as they move from today’s uncertainties to the next normal

We will have a look at hotels open rate and rate developments throughout Germany as per the examples of Berlin, Cologne, Frankfurt, Hamburg and Munich

What this moment of crisis has made everyone realize is that for a business to stay afloat, it needs to have a strong digital marketing presence

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed

We will continue to share APAC insights as we monitor the situation and find interesting trends, to help travel marketers shape strategies as we recover

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in […]

Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands