We consider that the German hotel sector has a good chance to experience faster growth than some of its European counterparts for the following reasons:

Many companies have gone silent on social media. At the same time, there are some tourism brands not only leveraging social media to navigate through this pandemic, but also winning hearts

A hotel stay that doesn’t include a breakfast buffet, an in-room minibar and a coffee station would have been inconceivable to many Americans three months ago. But the onset of […]

Brian Chesky is no stranger to big lifts. The 38-year-old former bodybuilder and Airbnb CEO has, in the space of 11 years, hauled his property rental dream from a single […]

You might have to reallocate your marketing and distribution budget to focus more on the domestic market during the post-crisis period. Thus, it’s essential to review your digital marketing campaigns

The question is where will new opportunities arise once we exit lockdown? Analysis of travel data shows travelers with a preference for luxury accommodation may be less impacted by COVID-19

The limited view of PPC has become entrenched in recent years and misses the holistic impact of paid advertising on the business as a whole. New customers do not appear out of a void

Faced with single digit occupancy and many hotels electing to suspend operations while there is virtually no revenue, what should we be doing right now from a revenue strategy perspective

Hotels should not let panic come between strategy and leadership. After a period of economic decline, it’s necessary to control losses in the short term and adapt fast as recovery approaches

To prepare for this unprecedented environment all Sales and Revenue Managers will have to navigate, I found some ideas in Tzu’s timeless book, Art of War, that can provide some wisdom