To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Here are the strategies we’re working on now

Hotels and the Tourism industry are hoping for a wave of ‘revenge travelling’ – people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long

COVID-19, combined with the oil price war, resulted in a Q1 GOPPAR decline of 36.5% which was even greater than the 36.0% fall recorded in Q1 of 2011, with a significant impact on profit

We talk with Pablo Delgardo of mirai. Pablo explains why there will be ‘No New Normal’ for hotel distribution and how it’s the perfect time to re-evaluate their strategy and direct booking approach

While paid search can be a sizable budget item, now is the time to capitalize on lower PPC costs with very targeted campaigns backed by your valuable customer data

Recent surveys from sources like the Global Business Travel Association and a new BVK survey  focusing on US traveler’s recovery preferences show that travel’s “new normal” won’t look like anything we’ve seen before. American […]

Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan

Asia Pacific continues to serve as the baseline for global hotel data performance comparison. March data indicates that the virus’ impact on hotels performance is not subsiding; in fact, it’s intensifying

Proactive planning for the rebound in travel demand and your digital strategy long term as travel demand strengthens can help your hotel make up for lost revenue

People are taking advantage of this never-before-seen travel scenario by booking future airline flights, hoping that travel will have resumed but knowing that if it hasn’t, they won’t be out any money