We know there’s a lot to consider as you open your property! Here are some pointers on your unique selling proposition and updating your Google My Business

Unlike other advertising types, metasearch ads appear on metasearch sites when shoppers have narrowed down hotels and are looking at rates and availability

A strong revenue management strategy allowing you to secure market share and maximize average spend is key to success in this time of slowly growing demand

Despite top-line growth, hotels in APAC were able to avoid cost creep and managed to reduce labor costs and overheads by 6.7% and 1.3%, respectively

Though restrictions are tight for travelers, there are still many willing to take the risk of a flight and airlines are seeing booking growth because of it

Engaging with guests on social media is beneficial, but email is an absolute must. It’s one of the best ways to reach, nurture, and segment your audience

The next horizon of customer service will be built on individual customer profiles, enabling companies to quickly resolve issues and even prevent them

Fear is diminishing slowly. Hotels need to be doing all they can to capture the desire to travel, while keeping budget concerns and safety at the forefront

As of May, and on a month-over-month (MOM) basis, hotel performance is either stabilizing or picking up. April, fingers crossed, was the bottom

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data