Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.

We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.

Google always seems to be testing new features within its hotel search. The newest appear to have filters such as city, where to stay, when to stay and travel packages that calculate pricing.

Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]

There may not be reason to be fearful just yet but as the prospect of recession looms, safeguarding loyalty is becoming an imperative.

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise – which is to create […]

In the past few years, Airbnb has been quietly departing from its roots to developing branded hybrid hotel-condo towers, offering boutique hotel listings, and buying a hotel room booking company.

In order to improve your front office operations, you have to have a great team. Here are a few tips and to improve the front desk employee performance which leads to a better guest experience.

Independent hotels in Asia far outnumber chain hotels but lag sorely behind when it comes to booking numbers. Still, alternative solutions serving these smaller hotels are rising.

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.