This list should give you a starting point of which pricing mistakes to avoid. Over time a more consistent, pricing strategy will have a knock-on effect

By understanding the different types of credit card fraud, you can be more alert to potential red flags and take steps to protect your hotel and guests

Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer

For everything to go as planned, there needs to be a plan! Here are our suggestions for getting ready for peak season

It is essential to good revenue management that opportunity costs be factored into weekend buyouts. Opportunity cost is the potential forgone profit

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory

If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market

Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take