For most hotels, the re-opening does not mean that everything will be straight back to normal. Most likely, they will re-open with reduced capacity as well as comply with stricter hygiene measures

Whether you are five-star luxury or two-and-a-half star economy, I challenge you to ask yourself: “How attractive is my hotel right now to consumers using this type of booking decision making?”

There’s no denying that the current world-changing pandemic has brought the travel industry to a screeching halt. NB: This is an article from Sabre We have seen a once-in-a-lifetime near-total […]

Use the information you’ve pulled on local business prospects to help your sales teams better understand the psychographics of each account so they can start warm conversations

As we start to see search volume increase for hotel terms and governments relaxing stay at home orders in the next few weeks, pent up travel demand will evolve into bookings

Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well

As governments announce plans for lifting lockdown hotels face the shared challenge of designing and executing rebound revenue strategies in a moment when the details remain unknown

I have seen hotels that succumbed and hotels that resurrected and overcame competition, only by changing their distribution strategies and by balancing their channel mix

Domestic travel sees an increase in popularity as travel restrictions begin to be lifted, many regional airlines continue to extend the suspension of flights and large, global events, continue to be shifted

We talk with Dan Skodol of Cendyn about post crisis recovery shapes, scenario startegy planning and the importance of revenue forecasting as we exit