While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

Proactive selling allows you to forecast group business more accurately. This is the fuel that feeds your revenue management ecosystem and ultimately leads to stronger performance by your hotel.

Hotel website design is a huge influence on the booking behaviour of travellers and should be a priority for your hotel. Travellers need a website to reflect their desires and expectations.

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]

Ideally, you’ll place upselling offers near products that are geared toward upgrades and similar value-added features. Make sure to test all your offers to see which result in the best conversion rates

A mobile PMS and POS can effectively turn the hotel front desk into an “option,” rather than a “necessary evil.” Additionally, an integrated system can inspire a more agile service model.

As is consistent with other years, Christmas Eve is when almost 10% of voucher sales happen. No matter when the day falls, this trend never changes! We’re clearly a nation of panic buyers…

We shared tips for building your hotel email marketing program and explained what deliverability is. In this post, we’ll tell you everything you need to include in the actual design of your email.

It’s up to hotels to stay on top of current marketing trends and continue to diversify the way they attract new guests. Only then will they start to recoup the organic traffic that is beginning to dwindle.

Now that the bloodletting at Expedia Group is apparently over, and the CEO and chief financial officer searches are under way, what is the blueprint for getting the company back on track?