From a practical standpoint, the elimination of 3rd party cookies creates challenges for targeting, tracking, and reporting in online advertising as we work today

Why do I require a Google Maps API key? And how do I get one? Both are great questions! You’ll need an API key if you want to have a Google Map on your website where the IFrame is not enough

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars

Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.

Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit

Tripadvisor was the undisputed king of hotel reviews and research with great reach in organic search – that is, until Google Travel tilted consumer traffic in its own direction and competitors closed the gap

Facebook has seriously awesome targeting parameters to get your hotel in front of potential customers that align with a business’ target market and need periods

Drip email campaigns are popular because they drive continued engagement with a segment of customers and don’t need lots of work beyond defining goals, crafting the emails and sequencing

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

No matter what angle you look at it, one of the most significant factors in modern hotel marketing is establishing and increasing a company’s online presence. Hotels can make the most of this through: