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Undercut on Black Friday? How to Keep Parity and Make Most of January Sales

With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’

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A Day in the Life of a Parking Revenue Manager

As a Revenue Manager are you leveraging RM to optimize your parking business? How many pricing decisions do you make per day, and how much time do you have left for strategic thinking?

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Launching And Managing Your Hotel’s SMS/Text Messaging Campaign

Hotels can use SMS/text messaging responsibly to engage guests before, during, and after a stay. Here we review why creating an SMS strategy makes sense and how to implement it

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keyhole in a blackboard with data algorithms written on the board showing shift in revenue management paradigm

Data Visualization: How to Unlock the Data Gold Mine

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

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Why Google’s “BERT” Algorithm Update is a Win For Hotel Direct Bookings

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

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Playing to Win: Why Your Hotel Needs a Proactive Sales Strategy

Proactive selling allows you to forecast group business more accurately. This is the fuel that feeds your revenue management ecosystem and ultimately leads to stronger performance by your hotel.

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Hotel Website Design: Complete Strategies to Win Bookings and Revenue

Hotel website design is a huge influence on the booking behaviour of travellers and should be a priority for your hotel. Travellers need a website to reflect their desires and expectations.

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How Booking Sites Like Expedia Handle Controversial Resort Fees

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]

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9 Upselling Sales Techniques to Increase Hotel Business Today

Ideally, you’ll place upselling offers near products that are geared toward upgrades and similar value-added features. Make sure to test all your offers to see which result in the best conversion rates

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Mobile PMS and POS Could Wow Guests and Transform Group Business

A mobile PMS and POS can effectively turn the hotel front desk into an “option,” rather than a “necessary evil.” Additionally, an integrated system can inspire a more agile service model.

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