This week’s trends include Asia Pacific specifics, signs of positive momentum in domestic travel, which specific future months we can expect an uptick and what is happening in Australia

It does not have to be perfect, but stay in touch with guests. There is still a conversation to be had, whether it is transactional or inspirational. Let authenticity be your guide

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

Once your hotel has identified the groups of people within the domestic market you want to target, you need to consider and list their wants and needs

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

Using the downtime now to rethink your distribution strategy and direct sales channels to optimize your direct bookings is a good plan in any case

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change