Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps

Is your hotel positioned to capture new wedding leads during this peak season? Now is the time to start launching your hotel’s wedding lead campaigns to capitalize on this year’s proposal season.

There is no right or wrong ratio when it comes to analyzing the data, but understanding the strengths and limitations of each type is key to interpreting the numbers and drawing conclusions from them

It’s time to make work-related New Year’s resolutions – but that’s no easy task. There are so many different channels and tactics that having to choose a few areas to focus on can feel overwhelming.

We’ve talked before about what kind of content you should try and incorporate into your social strategy to help build your brand’s story online. NB: This is an article from Net […]

Metasearch is the best converting channel at an average conversion rate of 2.2%. However, these figures are in reference to “global” Metasearch channels, and not regional, so what is the difference?

At a macro-level, there are some key trends that influence a marketer’s approach. Here are ten of the most salient hospitality trends to look for when serving the market in Asia

There are a lot of exciting digital marketing trends to be aware of in 2020. It is even more exciting to see how you can incorporate these tactics in your marketing strategy.

As we wrap up another busy year, we’re taking a moment to explore the top 10 things we suggest hotel DOSMs implement to achieve their goals in the coming year