This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

It is important to consider what occupancy rate will allow a hotel to sustain operations, with the hope break-even occupancy rate is only short-term

Hotel revenue managers have their work cut out for them now during the COVID-19 environment and once travel demand resumes

As some European countries begin to ease their lockdown restrictions, we are seeing slight upticks in domestic and even regional travel intent.

We talk with Alan O’Riordan about how hotel technology can help drive the recovery, with hotels exiting in a much leaner, efficient and productive way

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

At the start of the crisis there were calls for hotels not to follow the pricing recommendations suggested by the RMS for fear it would lead to a race to the bottom

When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July