As hotels and resorts re-open, as well as quality service they’re now expected to provide heightened social distancing and cleanliness procedures

Hotel asset managers play an important role providing guidance, expertise, and financial advisory for the re-opening, ramp-up, and stabilized operations

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

Hoteliers should explore all distribution options, including how these channels can benefit their hotel, to create a multi-faceted mix meeting market needs

It’s clear that hotel operators need to know what type of market behaviour they find themselves in and then make the right, data driven decisions

Everyone needs their bogeyman. Airbnb really irritates the hotels. But mostly they have been ignoring Airbnb until they can’t ignore it anymore

Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

Whatever you’re including in your room rates plan, keep in mind what will be operationally possible, and what guests will be comfortable with