How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests
Driven by GOPPAR Gains, MENA Hotels Start Out New Year Strong
Hotels profit in January was up 7.7% YOY on a per-available-room basis, driven by top-line gains, including a 3.4% YOY increase in RevPAR, which was noticeably all occupancy driven
Email Marketing Tips for Independent Hoteliers in the 2020s
Just like current hotel website design trends highlight simple, clean layouts, concise text and captivating images that do most of the talking, email marketing should follow suit
Expect the Unexpected: 2020s Will Bring Considerable Change to PMS Landscape
Considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity, and so much more
Service Sells: The Psychology of Service Recovery in Hospitality
In hospitality, service recovery provides a rare opportunity for businesses to turn a lackluster experience into a memorable one by harnessing the needs and desires of their guests
Loyalty & Revenue Management – The Super Duo
Unlike Loyalty in most airlines, Revenue Management can look at the entire passenger landscape. Looking at every passenger – including FFP members, alliance status holders and “infrequent” flyers
Consolidated vs Independent Technology: Critical Consideration for Hotels
Is a one-size-fits-all technology solution ever what it’s cracked up to be? Almost never. Here’s why, and what questions Hoteliers nned to ask when considering new tech

Benchmarking Should be More Than Just Data Comparison
Many benchmarking, especially from third-party companies, show only comparison with comp set aggregate data. This, in addition to ensuring greater confidentiality, also allows a certain reliability
The Future of Search Engine Results
Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result
Travel Megatrends 2020: Short-Term Rental Winners Emerge
The short-term rental ecosystem is growing, which means many winners are set to emerge. Expect further brand-driven professionalization, more outside investment, and vendor consolidation