As the early signs of recovery begin to unfold, we have identified seven virtues and sins of hotel marketing amid COVID-19

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

The adage “March winds and April showers bring forth May flowers” appropriately captures current U.S. hotel performance – April was a month of grim data

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

An update on the states that discouraged interstate travel by recommending that visitors and residents returning from other states quarantine for 14 days

Facebook Groups and Quora are your bridges to these conversations and connections, making them imperative for a well-rounded marketing strategy

Improvement will be measured in baby steps, presenting a clear-cut case for month-to-month comparison, as the hotel industry looks to build itself back up

A strong email marketing strategy will keep loyal guests engaged and can provide positive news as you lead them down the booking path for the future

How can your hotel instill trust in loyal guests and new guests in a post-COVID-19 world? The answer is consistent communication and thoughtful messaging