Despite excitement and pent-up demand for Las Vegas’ reopening weekend, room rates have been set far lower than for other major events in the city

In part 1 we explore the challenge to drive and convert more direct booking business, what are some basic errors made and ultimately, is it worth it?

In this article we outline the top 7 hotel digital marketing updates that happened this May and look at how they might impact your business.

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

It’s not just what channels you’re on and which people you’re reaching, it’s important to think about the marketing message you use to inspire confidence

Any Hotel considering reopening needs a game plan. There is still time to take the following communication action during closure and leading up to reopening

We have identified 8 strategies that you can implement to transform your hotel both in profit and in attitude to revenue, distribution, sales, and marketing

It provides insight into planning and forecasting from a revenue management perspective, the foreseeable behaviour of different markets and resulting action

Mobile usage continues to dominate in the hotel industry, so make sure your site has a mobile option that is fast and provides right customer experience

Here’s some of the data we’re looking at every day to understand the changing hotel booking landscape and make the right choices for our partner hotels