While a Rate Shopper is critical to understanding comp set. Without the right tools to understand your own rates and distribution your actions may be futile

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

When strategizing your approach to revenue management, sales, and distribution, successful tacticians function in a pre-opening mindset, rather than closure

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers

Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. NB: This […]

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior

For the hotel sector, the last months felt like a dark tunnel with pale light at the end. Now, that never ending wait is finally transitioning to optimism

We discuss why the message “don’t drop your rates” seems fine in principle and look at how it is more nuanced than just a simple do or don’t binary choice