For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed

We will continue to share APAC insights as we monitor the situation and find interesting trends, to help travel marketers shape strategies as we recover

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in […]

Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands

It remains clear that summer recovery will be dominated by domestic travel, followed by intra regional travel. We will continue to share more insights

Hotel brands should focus on the “total distribution” concept, that is broadening from room only to a platform for guests to customize the complete journey

We look at critical metrics and trends that Revenue and Hotel Managers should pay attention to now, to be prepared for reopening and rate recovery strategy

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property