Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

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Guest First: Time for Hotels to Organize Around the Guest Journey

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

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How Do Michelin Keys Ratings Stack Up Against Guest Reviews?

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI

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The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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Elevate Hotel Ancillary Revenue with These 5 Proven Strategies

In an era where travelers increasingly seek to personalize their experiences, hotels have a great opportunity to capitalize on ancillary revenue offerings

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Elevating Your Hotel Prospecting with Strategic Email Communication

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

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How Metasearch Marketing Can Help Your Hotel

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

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CRM for Hotels: 6 Benefits to Unlock Group Sales Success

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

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3 Common Benchmarking Mistakes in Hotel Revenue Management

Benchmarking is not a one-time exercise but a continuous process that requires patience and a broad view of your market

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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