5 case studies which can help hoteliers looking to optimize revenue, develop sophisticated pricing strategies and refine revenue management strategies

As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings

What always surprises me is that revenue teams do not always understand their owners’ investment objectives and what their short or long-term objectives are

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking

Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk

Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience