Veit and Till have put together a checklist of Daily, Weekly and Monthly tasks Revenue Management professionals should doing during the crisis

We have increasing limitations to understanding travelers (data privacy and blurred digital identities) but we need to customize engagement

Take the manual work out of optimising the upselling of your room upgrades and focus on perfecting your guest communication

China’s official tourism research institute has predicted that 550 million domestic trips will be made during the eight-day holiday

Before anything else, take a breath and ask yourself: “What is my motivation for this digital marketing campaign?” You might have a rough idea

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before

The GDS has a bit of an image problem within independent hotels and you probably need a little more info to spread your wings wider online

Singapore performed particularly well with 191%, 156% and 121% increases in new bookings respectively for October, November and December

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

With hospitality facing an major crisis due to the industry-changing external shock, hotels should look to startups for adaptation lessons