It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.

For guests, mobile check-in is about convenience, the speed of the process, safety, and freedom to choose when to do it

When google phase-out third-party cookies, what disruption should hotel marketers expect? First, here are areas we don’t expect to be affected

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

The hotel industry talks ad nauseam about the gap between revenue management and marketing. We talk about how important it is to close the gap

If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new

When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue

No travel sector was left unaffected by COVID-19. But, less clear are the shifts in consumer behavior and the impact on organic search intent

Book Direct has had its day and proves damaging to long term viability of a hotel’s brand. Travel needs to evolve with new e-commerce trends

Relying on RevPAR alone can cause major problems for hotel decision makers. Luckily, there’s a much more reliable recipe for hotel profit