Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well

Whether you’re starting from scratch or refining your current efforts, this guide will help you build a solid, future-proof SEO plan

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel

Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty