Generating an email list and sending emails out to previous guests may seem daunting, but it’s key to help you earn valuable new reviews

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

Eight months later, not a lot has changed when it comes to business travel. We anticipate business travel to remain depressed through 2023

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Far fewer hotel closings are expected during Europe’s second lockdown. Germany and the UK showed less than 10% closed from the first lockdown

Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give

Take a look at your hotel reviews since start of this crisis. How clear have you painted the travel experience for potential guests?

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics