As we talked about in March, travel has moved through the four cycles of Fear, Understanding, Action and Rational Behavior over the last nine months.

For convention hotels, 53 percent of rooms revenue can be attributed to group demand, but the impact extends beyond the rooms department

Results from the six month period show that hotel guest satisfaction took a U-turn. Nearly every major hotel chain saw guest satisfaction numbers decrease

SEO is never-ending and requires dedication, time, and knowledge because Google’s ranking factors and their importance are always evolving

I’m going to show you what I think are 7 steps for your hotel marketing plan, because they can be executed in relatively short period of time

Does losing reservations on WhatsApp impact your business so much? What is the sales potential of this communication channel?

Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash

These impressive hotels offer guests an unrivaled experience on property, but also a unique and personalized experience with their website

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

With airlines in need of capital, revenue and pricing managers will need a change in their approach to reorient the airline revenue management framework