In Era of Expensive Debt Poor Management Drives Hotel Distress

There are economic headwinds and there are issues with capital stack structures, but a great hotel is run by a great general manager

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AI Can Help Revenue Managers Do The Job They Expected

AI could be the assistant you’ve always dreamed of, freeing up your time by handling low-value tasks and elevating the role of revenue management

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Creating Memorable Guest Experiences: Personalization with Storytelling

Whilst today everyone talks about guest experience, what makes an experience unique and memorable, particularly in hospitality?

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Difference Between Customer Rewards and Customer Loyalty?

While rewards and loyalty programs serve different purposes, they are not mutually exclusive and often work best when integrated thoughtfully

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Sizzling Summer Marketing Ideas for Hotels

Whether you’ve noticed peak occupancy slipping or simply want your property to stand out, revisit your summer marketing campaigns and try something new

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Understanding the Hotel Compset and Why You Must Develop One

Don’t feel you have to copy your competitors but rather use the information on your compset to improve your value proposition

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Boost Hotel Revenue with Better Online Reputation Management

Leveraging your online reputation has become crucial in today’s digital landscape. Key metrics like rankings and review scores are not vanity figures

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How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

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Best Practices for Ski Resorts During Shoulder Season

We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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