In Era of Expensive Debt Poor Management Drives Hotel Distress
There are economic headwinds and there are issues with capital stack structures, but a great hotel is run by a great general manager
AI Can Help Revenue Managers Do The Job They Expected
AI could be the assistant you’ve always dreamed of, freeing up your time by handling low-value tasks and elevating the role of revenue management
Creating Memorable Guest Experiences: Personalization with Storytelling
Whilst today everyone talks about guest experience, what makes an experience unique and memorable, particularly in hospitality?
Difference Between Customer Rewards and Customer Loyalty?
While rewards and loyalty programs serve different purposes, they are not mutually exclusive and often work best when integrated thoughtfully
Sizzling Summer Marketing Ideas for Hotels
Whether you’ve noticed peak occupancy slipping or simply want your property to stand out, revisit your summer marketing campaigns and try something new
Understanding the Hotel Compset and Why You Must Develop One
Don’t feel you have to copy your competitors but rather use the information on your compset to improve your value proposition
Boost Hotel Revenue with Better Online Reputation Management
Leveraging your online reputation has become crucial in today’s digital landscape. Key metrics like rankings and review scores are not vanity figures
How To Optimize Metasearch Bids For Direct Bookings
Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results
Best Practices for Ski Resorts During Shoulder Season
We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence