The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

There are a few important terms related to link building that site owners should familiarize themselves with so they fully understand the strategy at hand

The pandemic served as a temporary kill shot to the business travel industry. A tech-savvy and adaptable hospitality industry is rising from these ashes

Already hotel providers have noticed staycation bookings and enquiries creeping in for later in the year, when things are more likely to be under control

Let’s make 2021 the year we put learnings into action; it’s time to leave legacy processes behind and redefine what travel means and connecting with guests

Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity

In a market as competitive as this one, you need to get creative in order to differentiate your hotel from the bland, flatpack chain competition

Given the disruption to the travel industry brought on by the pandemic, what has happened to travel interest among Brits and Americans during that time?

There have been a few curve balls in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing

In the short term, the pandemic will continue to test the travel industry’s resilience, and for many executives, survival remains top of mind