As markets change and the tools evolve, hotel OTA strategy is going to rely on marketing and revenue management being totally and completely aligned

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

If 2020 made one thing clear, it’s revenue management must focus on broader data sets than just in-house on-the-books, historical and simple comp set data

Recently unveiled list of distribution channels that brought the greatest hotel booking revenue in 2020 and since the global hotel reset began in April

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.

All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again

Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics

The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace