While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

By 2024 we expect business travel in Western Europe to recover to 78% of 2019 levels ($261 bn). Emerging Europe is expected to recover fully by 2024

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal

With light at the end of the tunnel, it’s time to look forward, plan your revenue recovery strategy, and consider how to be successful in new normal

To answer these questions, we need to look specifically at those destinations where vaccine development is expected to have a direct reflection on tourism

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]