It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Modern hotels use tools or staff to make guests feel special. Modern hospitality means no BS, no time wasting, and guest-facing services delivered smoothly

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

There are a few statistics that stay top-of-mind for any hotel manager. Occupancy rate is one of the big ones – and with good reason

To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI

Looking at 11 April data, key markets across Europe showed higher hotel occupancy than the comparable period from 2020. Mostly driven by domestic demand

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue