The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings

In reality, even stellar experiences often go unmentioned. So, how can hotels consistently earn more 5 star reviews on Tripadvisor and Google?

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically