A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

Car rentals demand saw an upsurge in most of the cities in the US and Canada. We are witnessing higher pricing arising out of lesser supply

Reviews are the perfect opportunity to see what your guests really think and for previous guests to communicate their experience to future travellers

Planning, producing, and testing a drip campaign can be a bit tedious on the front end, but done well, they can help turn a casual guest into repeat ones

While it’s uncertain how indoor dining restrictions across the industry will make people feel, let’s focus on our latest hotels booking trend for now

Integrating PMS and TMS data has the potential of driving up revenue per available room. This emerging trend is bound to become a staple in the industry

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

Like all aspects of your hotel’s marketing and operations strategies, you should review your compset regularly, especially in times of accelerated change

Let’s talk about the current methods of dynamic pricing and how the techniques are maturing to match the current airline distribution market