Why Your Hotel Is Probably Running Too Many Facebook Ads
Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns
Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
Beat “Comparisonitis” as a Revenue Leader
We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
Automated Upselling Improves Guest Experience and Revenue
Autopilot upselling represents an evolution in hospitality that supports both enhanced guest experiences and increased revenue and profit potential
How Emotional Intelligence in RM Drives Profitability
We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins
Room Categories: Descriptions, Photos, and Pricing That Sell
Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties
