One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

With an “expect the unexpected” mindset and right set of budget & forecasting tools, your ship, er, hotel will confidently chart a course for calmer waters

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

Hotel tech has developed leaps and bounds. From a wider choice in PMSs and more advanced RMS to guest-facing apps: hoteliers have never had a larger choice

Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community

From free ads to enhanced analytics to new ways to expand your digital reach, here are six new digital marketing tools your hotel can use to speed recovery

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

While your mission as a hotel is to provide memorable and exceptional guest experiences for your guests, your goal is to earn capital and grow revenue

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience

While restrictions on international travel being lifted had an impact on domestic bookings, there wasn’t a huge uplift in cancellations which is good news