A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

The main reason why outbound sales strategies matter for is simple: cold, hard cash. Simple practices can put more dollars straight into your hotel

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

By integrating last minute deals into your strategy, you’ll be better positioned to capture bookings from a significant portion of the market

When used effectively in negotiations, rack rates can help hotels avoid price-driven competition and instead focus discussions on value

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

A dynamic pricing strategy seems simple as a first pass but as with all things, once you dig deeper, it can have repercussions for all parts of your hotel

Hotels attempting to build or refine their tech stack face plenty of challenges. It can be an overwhelming process, and mistakes can be made

Hotel operators measure their return on technology investment by how it improves the guest experience, particularly in terms of service efficiency

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability