When used effectively in negotiations, rack rates can help hotels avoid price-driven competition and instead focus discussions on value

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

A dynamic pricing strategy seems simple as a first pass but as with all things, once you dig deeper, it can have repercussions for all parts of your hotel

Hotels attempting to build or refine their tech stack face plenty of challenges. It can be an overwhelming process, and mistakes can be made

Hotel operators measure their return on technology investment by how it improves the guest experience, particularly in terms of service efficiency

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability

Personalizing the creative and offers on your website will further help your offer stand out and drive more bookings as well as ancillary spend

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

If you’re a hotelier that believes in Attribute Based Selling but doesn’t see what they can do today to prepare for the change, we have a recommendation