bright light bulb with a meeting of sales marketing and revenue professionals coming together to develop a unified commercial strategy

Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy

It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace

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Group Business: Summer Strategies to Market Your Outdoor Space

Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management

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What Strategies are Hotels Using to Attract Business Travelers?

One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules

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Google’s March 2024 Core Update: Impacts & Insights

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

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computer and dots showing hotel room distribution across the globe

Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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man looking at a laptop with a data algorithm possibly luxury hotel room pricing

Little & Often. The Winning Strategy for Hotel Pricing

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

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Hotel Revenue Management: What Could Possibly Go Wrong?

we look at four core challenges in revenue management and explore the potential risks posed by each challenge and offer advice for revenue managers and CEOs

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How to Dance with Google: Dealing with SERP Volatility

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

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Guest Personalization: What It Is and What It Isn’t

This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization

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Tackling API and Third-Party PMS Integration Vulnerabilities

As data moves between the hotel PMS and third-party services, it passes through networks which might not be secured, leading to potential interceptions

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